Sunday, 9 December 2012

Earn Money Daily - Reuse and Recycle Your Content article Marketing Bootcamp: Reduce,


Reuse and recycle what you've already gone to so much trouble to create - and give your article marketing productivity a boost in the process, take a tip from our eco-warrior friends and reduce. And helps you integrate your article marketing more seamlessly with the work it supports, leveraging existing material saves time and energy. One of the best ways to create content is to simply repurpose IP (intellectual property) that you've already got laying around. Creating content is one of the Article Marketer's biggest jobs.

Leveraging your content for fun and profit

But starting over every time you need to produce content on a subject for which you have already created existing and extensive material is simply a poor use of your time and energy. Of course there are times when you may have nothing to work with at hand or are entering new article territories and have to start from scratch. Single-use product, leveraging your content involves viewing it as a persistent and mutable resource rather than a disposable. The key to increasing your article marketing results without working your fingers to the bone is leverage - in this instance meaning the ability to increase your return on investment by maximizing the potential of any given resource.

Publish endlessly write once,

Plus you can then turn around and plug your ebook or program in the resource box! You might even try reducing the essence of the entire ebook into a single article - it's great practice for writing book summaries for potential print publishing agents, once you've done that. Reuse this content by summarizing (reducing) chapters or even reprinting short sections as discrete articles. Great! Program or other IP, written an ebook?

Don't forget to promote your seminar or workshop in your resource box that goes out with each related article, as above. These articles can then be compounded into a supplementary ebook or workbook to provide you with even more salable IP. If the work is complex), seminars or workshops by distilling each section or class into a single article (or article series, you can create articles out of existing programs, likewise.

Any article that makes more than one central point has the potential to be broken down into several in-depth offspring. But there's no need to stick with just your list-based articles. Program workshop and so on - coming full circle with the section above, which can then be combined into an ebook, each list item can become the topic of a full article and the articles combined become the basis for an article series. Top Ten lists and the like are perfect for this. Sift through your own existing articles to see if there are bits and pieces in there that could be fleshed out into full-length articles, likewise. You'll recognize this entire article as an expansion of a section on content creation from that article, if you've read Article Marketing Bootcamp: The Anatomy of an "Article Marketing" Article. And don't forget to go looking for articles within articles.

Mining for online gold

But there are other options as well. Depending on your blogging style, your blog is the obvious first stop to find great article seeds or even complete ready-to-submit articles, of course. Create article content by recycling your online content.

So there's no hint of copyright infringement, just make sure that your version is substantially different from their original words. But if you want to avoid that you can simply paraphrase or rewrite their responses in your own words, replies and so on) verbatim, you will need permission to use other people's contributions (comments. Group exchanges and other such sites looking for any unfinished pearls of wisdom that you can polish up into full-fledged article gems. Yahoo, helpful emails to friends, scan through your discussion list posts!

Not your company, these articles should be information rich and not simply promo or marketing pieces - focus on the subject of your work, of course. Combined or simply reformatted to build several helpful articles, resource pages and other visitor-focused content can often be expanded, informational pages, your FAQ. And stop by your website on the way back.

Not harder working smarter,

Rather than separate pieces of topically related work, your content will always look and feel like a part of a well-conceived whole, in other words. Conceptually consistent and internally self-reinforcing, the material they find will be comfortably familiar, repurposing your existing material across several different contexts and forms strengthens your brand - no matter where in your continuum of content potential customers find themselves. It's also good business, recycling your content is not only good for saving time and getting the most out of every word.

It is a magic wand that creates the biggest content bang for the smallest labor buck, in short. And it provides the writer with a nearly limitless potential for leveraging their concepts and creations into a cohesive and integrated body of work. It allows one spate of creativity to serve several different needs. Energy and mental wear and tear, recycling saves time.

Reap your rewards! . . And then. Reduce and recycle, reuse.

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